Tmall Takes `China Cool´ to Milan Fashion Week
(World News Science)

Alibaba Group`s B2C e-commerce platform Tmall has brought emerging Chinese designers to the latest edition of Milan Fashion Week, as it continues to roll out its `China Cool` project at fashion capitals around the world. The two designers, Yirantian and Shushu/Tong, presented their newest spring-summer 2020 collections at the Milan event on Friday, joining the likes of prestigious luxury brands Gucci, Fendi, Prada, Valentino and Salvatore Ferragamo. Tmall has partnered with New York Fashion Week since 2017, but this is its first time putting on a showcase at Milan Fashion Week, one of the most awaited appointments of the fashion industry...